A 3-hour hands-on workshop where you'll build a working AI-powered prototype that solves a real problem in your business. No programming experience required.
Create a working AI-powered prototype that solves a real problem in your business.
You encounter problems worth solving every day: processes that waste time, decisions that could be smarter, or software that doesn't quite fit the need. Before now, turning those insights into working solutions required technical expertise and specialized skills. That constraint no longer exists. In this three-hour workshop, build a working AI-powered solution to a real problem you face, with the guidance of expert VT faculty.
Tangible results from day one, and a playbook you can apply immediately.
You learn by making, and every minute of our program is designed to give you hands-on experience
Identify business friction and create structured problem briefs. You'll inventory your highest-value problems and use AI to deeply understand and structure them into actionable specifications.
The core of the workshop. Build a working prototype using AI coding tools with expert facilitation, experiencing the natural rhythm of iterative building: excitement, productive confusion, breakthrough, refinement.
Recap the experience, see what peers built, and plan your path forward. All participants will leave with a concrete action plan they can use for future development.
Designed for professionals ready to move from learning about AI to building with it.
You want to integrate AI into product development, customer discovery, or operational innovation. You bring deep domain expertise and real friction points—this workshop gives you the building capability to match.
You're responsible for innovation, process improvement, or digital transformation. You face organizational frictions daily and need both the capability and internal credibility that comes from demonstrating working solutions.
You've attended AI introductions and webinars. You understand the potential. Now you're ready to cross the threshold from using AI for discrete tasks to building novel solutions with it.
You believe the future belongs to people who create new things, not those who fear being replaced. You want a structured environment with expert guidance to accelerate your first (or next) AI build.
Most AI training teaches you how to use tools. This workshop teaches you how to think clearly enough that the tools become powerful.
No slides-heavy lectures. You arrive with a real business problem and leave with a working prototype you built yourself. Every minute is oriented toward making.
The difference between generic AI use and breakthrough solutions isn't technical skill—it's the ability to frame problems precisely and iterate relentlessly. That judgment develops through practice under expert guidance.
No hypothetical case studies or group simulations. You work on a genuine friction from your own business, so your prototype has immediate, real-world value the moment you leave the room.
This session counts toward Pamplin’s AI for Executives: Building with AI certificate. Take one, take two, or earn the full badge.
Register for this AI in Marketing session on its own. Same content, same faculty, full access.
Pair this session with any other course in the AI for Executives series.
Complete all three courses to earn the AI for Executives Certificate Badge—the full Building with AI series.
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Issued by VT Continuing and Professional Education
Digges Professor of Entrepreneurship
Department of Management, Virginia Tech
David Townsend is an internationally recognized researcher at the intersection of AI and innovation. As a faculty member in Virginia Tech's Department of Management, he brings decades of experience studying how entrepreneurs and organizations create value through emerging technologies. His workshops combine academic rigor with practical, hands-on building—ensuring participants don't just learn theory but develop real capability they can deploy immediately.
Secure your spot in this hands-on workshop and leave with a working AI-powered prototype.
Questions? Reach out to our team—we're happy to help you determine if this workshop is the right fit.
