Venture Meets Mission
Become A Leader Where Impact Meets Innovation
Venture Meets Mission™ is an executive education program for seasoned leaders from government, industry, and academia to master the art of mission-driven innovation. By building cross-sector fluency, tackling real-world challenges, and forging elite networks, we empower you to lead boldly at the intersection of public purpose and private enterprise.
Aligning People, Purpose, and Profit for National Impact
In a rapidly changing world, the leaders who excel are those fluent in navigating the complexities of public service and private enterprise. Venture Meets Mission cultivates this fluency, empowering executives to become impactful "dual citizens" of the public and private sector, adept at translating innovation into societal value and public purpose into strategic advantage.
This program is intended for professionals across government, industry, academia, and the nonprofit sector who are:
- Leading or preparing to lead mission-driven initiatives
- Navigating public interest innovation challenges
- Seeking to bridge public and private sector approaches
- Committed to applying insights immediately to their work
About the Program
Venture Meets Mission is offered through a strategic partnership between Virginia Tech's Pamplin College of Business and the NobleReach Foundation. The program equips professionals with the tools and frameworks necessary to lead innovation in complex public-private ecosystems. Rooted in the methodologies of Innovation for Impact and national bestseller Venture Meets Mission, participants will gain practical experience in stakeholder discovery, problem framing, systems thinking, and building viable solutions that drive public-purpose outcomes.
Participants graduate with:- Cross-sector fluency: Deep understanding and communication skills bridging government, corporate, and academic cultures.
- Strategic relationships: Strong, lasting connections with influential peers, industry leaders, and key stakeholders.
- Actionable frameworks: Proven methods, including the Mission Model Canvas and Value Proposition Canvas, to address real-world challenges.
- Real-world impact: Skills and insights that lead to measurable, positive outcomes in their organizations and communities.
As a land-grant university, Virginia Tech is charged with advancing the economic, civic, and intellectual vitality of the Commonwealth and beyond. The Pamplin College of Business contributes to this mission through high-impact executive education that extends the university’s reach into the professional community. These non-credit programs are designed to equip working professionals, community leaders, and industry executives with actionable skills, fostering innovation, ethical leadership, and workforce transformation. Our offerings are intentionally aligned with Virginia Tech’s land-grant mandate to deliver accessible, applied, and societally beneficial learning opportunities beyond traditional degree programs.
This program exemplifies Virginia Tech’s commitment to the land-grant mission, delivering accessible, practical, and industry-aligned learning experiences to leaders in the Commonwealth and beyond. Participants benefit from cutting-edge knowledge grounded in real-world application, helping them drive innovation in their organizations and communities.
Join an Exclusive Network of Impact-Driven Leaders
Admission to Venture Meets Mission is highly selective, ensuring a cohort composed of diverse, mission-aligned executives.
Learn More
Reach out to us to discover how Venture Meets Mission can elevate your leadership and amplify your impact.
Jennifer Riley
Director
jeriley@vt.edu